Posts tagged social media

If anyone understands this, it’s Erin Alderette, the longtime mayor of the Chelsea Piers Sports Center in New York. She began her term back in 2009 after joining Foursquare on a whim and, a few brief challenges from other gym members notwithstanding, she has held onto the post ever since.

One person she briefly battled for the title was Fred Wilson, a venture capitalist who provided much of the original funding for Foursquare.

Foursquare Mayor for Life?

“My competitive drive, it’s really strong,” Alderette said in what is undoubtedly an understatement. “The thought of someone checking in and bumping me as mayor really motivates me to get in there every single day, sometimes twice a day. I don’t like taking weekends off. I don’t even like going on vacation.”

Bragging rights aside, Alderette’s mayoral tenure does have other perks. She’s entitled to a free guest pass every day of her term, something she didn’t know about until recently and that she doesn’t find especially important.

More exciting is the level of respect she’s earned from her from fellow gym goers. When an instructor recently announced that he was pleased to have the mayor attending his Yoga class, everyone turned around expecting to see Mr. Bloomberg in a spandexed downward dog, Alderette included. Once the class realized he was referring to Alderette, she swears there were more murmurs of awe than snickers of ridicule.

when i bumped her, she accused me (on twitter) of using my investor status to get the mayoralty. i told her that i had earned it fair and square and she needed to go to the gym more often. then i followed her on foursquare and twitter. a week later, she had it back and pulled away from there.

Social ‘Networkouts’: Surprising Ways Social Media Motivates You to Exercise - ABC News (via naveen)

Glad to see Foursquare approved partnerships in its Partner Badge program with non-profit orgs Museum of Modern Art and American Red Cross.
Side note: Didn’t RadioShack change its name to “The Shack”?
(via Everything in its right place: unveiling the new Trophy Case | Foursquare Blog)

Glad to see Foursquare approved partnerships in its Partner Badge program with non-profit orgs Museum of Modern Art and American Red Cross.

Side note: Didn’t RadioShack change its name to “The Shack”?

(via Everything in its right place: unveiling the new Trophy Case | Foursquare Blog)

"A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to receive discounts and promotions, while 39% do so to demonstrate their support for a particular brand to their friends – this is in contrast to the 23% of respondents who follow brands on Twitter, and the 10% that subscribe to e-mail notifications for the same reasons.”
Why Do People ‘Like’ A Company Or Brand? - PSFK

"A recent report released by ExactTarget and CoTweet found two primary reasons why consumers ‘like’ brands on Facebook: for discounts and as a ’social badge.’ Nearly 40% of Facebook users become fans to receive discounts and promotions, while 39% do so to demonstrate their support for a particular brand to their friends – this is in contrast to the 23% of respondents who follow brands on Twitter, and the 10% that subscribe to e-mail notifications for the same reasons.”

Why Do People ‘Like’ A Company Or Brand? - PSFK

Via markcoatney:

upwardstrategy:

From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement.

Man, Gladwell’s gonna hate this….

Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).

Via markcoatney:

upwardstrategy:

From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement.

Man, Gladwell’s gonna hate this….

Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).

Older Adults and Social Media | Pew Research Center's Internet & American Life Project

"While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010."

Report available here.

[via @Philanthropy]

Pacific Symphony wants you to follow Twitter during concert

[from Los Angeles Times (Culture Monster blog)]

The Pacific Symphony’s “Tweetcert” event is modeled, in part, on Houston Symphony’s June Tweetcert and National Symphony Orchestra performances held last summer at Wolf Trap in Vienna, VA.

[N.B. - The venues for all three organizations’ performances are amphitheatres, not enclosed, indoor (dark) concert halls, so concert-goers looking at their phone (or iPad) screens aren’t likely to be too distracting to the folks sitting near them.]

Performing arts trend likelihood: high.

Oil Spill Donations Are Small, but Some Companies Step Up -- NYTimes.com

"Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.

Related: See "Funding should not be a popularity contest," with links to this post and others.

Nonprofit Groups Set Pace in Use of Social Media -- from The Chronicle of Philanthropy

A new study shows that the nonprofit world is more active than other types of organizations in adopting social media, according to the Society for New Communications Research.

The report, by the University of Massachusetts-Dartmouth and Financial Insite, a Seattle research firm, found that 97 percent of the biggest U.S. charities use social media, a higher rate than comparable businesses and academic institutions.

Ninety-three percent of the surveyed nonprofit groups maintain a Facebook profile, 87 percent use Twitter, and 65 percent have blogs.

The report can be downloaded from: http://www.umassd.edu/cmr/studiesresearch

Watch [video]: One of @OldSpice guy’s many responses to tweets, Facebook and YouTube requests, etc., this one to librarian @wawoodworth, in defense of libraries and the importance of the written word.

Read [story]: From ReadWriteWeb: How the Old Spice Videos Are Being Made

The story within the story of the Old Spice video mill, churning out content since yesterday morning.

[hat tip to @thebrandbuilder]

"While you watch this, 100+ hours of video will be uploaded to YouTube"

(an update of Socialnomics’s 2009 set of stats)

It’s no fad, people … :) (via @MarilynM)