There was one interesting observation made by a philanthropist who gives books to disadvantaged kids. It’s not the physical presence of the books that produces the biggest impact, she suggested. It’s the change in the way the students see themselves as they build a home library. They see themselves as readers, as members of a different group.
I had the good fortune of getting my hands on an advance copy of Joel Postman’s (@jpostman) book SocialCorp: Social Media Goes Corporate. As someone who has worked most recently at a small company, I find Joel’s examples and case studies of larger companies’ SM strategies and initiatives helpful as models. If you’re in need of educating colleagues — or yourself — about the benefits of jumping on the SM bandwagon, you’ll benefit from reading SocialCorp. Employees of public and private companies of all sizes, in addition to staff and board members of non-profit organizations, will glean much useful information from the book.