Posts tagged marketing

Not surprisingly, two related, overarching themes — technology and mobile — dominate JWT’s 100 things to watch in 2011 (slideshow).

Related (earlier) post: 10 trends for 2011

Sweet video: JWT’s 10 Trends for 2011 (in 2 minutes)

  • All the World’s a Game 
  • The Urgency Economy 
  • Non-Commitment Culture 
  • Eat, Pray, Tech 
  • De-Teching 
  • Retail as the Third Space 
  • Creative Urban Renewal 
  • Worlds Colliding 
  • Hyper-Personalization 
  • Outsourcing Self-Control 

San Francisco Opera Makes Free Simulcasts Pay Off

Last month, the simulcast of a live San Francisco Opera “Aida” performance reached some 32,000 Bay-area audience members. That’s an impressive fact in and of itself. What’s even more noteworthy: by holding such events (free for attendees) at a gated venue (AT&T Park), and encouraging audience members to make reservations online in advance (giving them early admission to the ballpark), the SFO is able to capture audience contact information (simulcasts held in the past in public plazas did not) and link subsequent activity (ticket purchases, donations) to it.

The Wall Street Journal says:

"Using that data, the opera says it has been able to figure out that new-patron tickets linked to the simulcasts have brought in about $880,000. That puts the opera — which says it has spent about $800,000 on its four previous simulcasts — slightly in the black with its simulcast endeavors.”

"At least one other opera company has followed the San Francisco Opera in holding ballpark simulcasts. In 2008, the Washington National Opera moved its simulcast from the National Mall to the brand new Nationals Park — home of the Washington Nationals — in an effort to get people to sign up and secure better customer-tracking data."

Trend likelihood: high (assuming organizations’ live-production/broadcast logistics aren’t overly complicated).

Related: Post about the Metropolitan Opera’s broadcasts, which can be seen in 1,500 venues in 46 countries.

How do colors affect purchases?

visualoop:

Confession: I haven’t read the text of this infographic. I’m reblogging it because I like the colors. ;-)

[via @LenKendall]

Via philk:

bbbrad:

Crispin Porter + Bogusky gives baby carrots the junk food treatment.
This is just wonderful.
“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…” —More from USA Today
(via redesign related)

Via philk:

bbbrad:

Crispin Porter + Bogusky gives baby carrots the junk food treatment.

This is just wonderful.

“…Just in time for the battle over what’s gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry’s first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food…”
—More from USA Today

(via redesign related)

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.
Via szymon:

Branded by Farhad Manjoo

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.

Via szymon:

Branded by Farhad Manjoo

Oil Spill Donations Are Small, but Some Companies Step Up -- NYTimes.com

"Now Pepsi is donating $1.3 million through its Pepsi Refresh Project, which uses a Web site, refresheverything.com, to determine grant winners by popular vote. That sum is in addition to $20 million that Pepsi has vowed to give away in 2010 in the cause marketing effort, the term for collaborating with nonprofit organizations to bolster both charities and the reputations of companies.

Related: See "Funding should not be a popularity contest," with links to this post and others.

Funding should NOT be a popularity contest.

Arts Groups Are All A-Twitter Over [American Express] Grant Money — NYT ArtsBeat blog

*sigh*

Also see: 

  • February post in which I express my concerns, arising from the Chase Community Giving and Pepsi Refresh contests, among others, regarding matters of “popularity” (read: shamelessly seeking votes online for funding) and the dissolution of grantmaker/grantee relationships.
  • Related posts: about Target’s online charitable initiatives and an April NPR story.

[There are times when I truly miss wearing the director of development (fundraising) “hat” on the staff of a non-profit organization. This would not be one of them.]

Watch [video]: One of @OldSpice guy’s many responses to tweets, Facebook and YouTube requests, etc., this one to librarian @wawoodworth, in defense of libraries and the importance of the written word.

Read [story]: From ReadWriteWeb: How the Old Spice Videos Are Being Made

The story within the story of the Old Spice video mill, churning out content since yesterday morning.

[hat tip to @thebrandbuilder]

Shrek Is an Accomplice in Junk Food Marketing -- Portfolio.com

Food companies, already under attack for making kids fat, have accomplices in Shrek, Dora the Explorer and Scooby Doo, a new study finds.

Licensed cartoon celebrities not only appeal to children - the kids actually think junk foods hocked by popular characters taste better, researchers find.

This study surely opens a new conversation about food company marketing practices.

Unilever Ice Cream Machine Detects Emotion and Shares Happy

whatconsumesme:

[Yesterday] at Cannes [Lions ad fest], Unilever revealed an ice cream vending machine for the digital age.  Branded “Share Happy,” it is able to sense when people are near. Using facial recognition…

 

”[…] it can determine age, gender, and emotion. The machine uses an interactive "smile-o-meter" to rate smiles; those with a big enough smile are rewarded with free ice cream.

What is also worth noting is the ability for users to share pictures on Facebook via built-in 3G.” (Related: Diesel’s social kiosk encourages sharing of images on Facebook.)

tigs:

The Slide (via myvolkswagen)

FUN. It’s a theory. 

Related fun: VW’s 2009 piano staircase promo

Today’s diversion — three New York Philharmonic promotional videos — comes from Greg Sandow, classical music professional (critic, consultant, composer, specialist in the future of classical music), who says: 

I’m wild — really, truly, happily wild — about three videos he [Music Director Alan Gilbert] and the New York Philharmonic made, to publicize his performances (starting tonight) of Ligeti’s Le grand macabre. He hangs out with Death. They eat ice cream. They talk about the Rite of Spring (Death wearily puts up with a story he’s heard a thousand times). They play Guitar Hero. Death — shrouded in black, speaking some scabrous language I wouldn’t dare identify — is unforgettable. Alan is game, cheerful, and lots of fun as Death’s straight man.

If everyone in classical music put out material like this, the field might be reborn tomorrow. And the Philharmonic is selling lots of single tickets to Le grand macabre, so they’re clearly doing something right. What role the videos play in that would be fascinating to know … .

Marketing brilliance.

[Greg’s blog at ArtsJournal]

Now *this* is a way through which to sell a 1967 swankienda in Austin.

Design notes: Space age / atomic design influences. Circular fire pit with built-in table. Rocks! (Lava rocks.)

(hat tip to @Room4SF)