To begin with, black has class. It’s the best color. There is no other color that is better than black. There are many others that are appropriate and happy, but those colors belong on flowers. Black is a color that is man-made. It is really a projection of the brain. It is a mind color. It is intangible. It is practical. It works 24 hours a day.
– Revered Italian designer Massimo Vignelli, interviewed by Debbie Millman for Design Observer
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