Posts tagged brands

This reportedly is the first-ever Calvin Klein Collection commercial to air on television. (Sixty-second version here.) Keep watching — yes, they *are* promoting clothing, accessories, and furniture. 

I didn’t watch tonight’s Golden Globes broadcast, but from what I’ve seen online of the event’s fashion coverage, Calvin Klein’s designs were winners, with both Claire Danes and Emma Stone wearing simple, sleek Calvin Klein Collection gowns. Most other actresses’ gowns simply looked like they were overdone.


Are You Surprised that the Corporate Execs at 7-11 Are a Bunch of Shameless Whores?

Via youngmanhattanite:

Why stop there? The Administration should be running Adsense on all dot gov sites and say bye-bye deficit.

Molly’s $.02: Slurpee Summit 2010. “This is what brands dream about.”

Related thought here.

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.
Via szymon:

Branded by Farhad Manjoo

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.

Via szymon:

Branded by Farhad Manjoo

Shrek Is an Accomplice in Junk Food Marketing -- Portfolio.com

Food companies, already under attack for making kids fat, have accomplices in Shrek, Dora the Explorer and Scooby Doo, a new study finds.

Licensed cartoon celebrities not only appeal to children - the kids actually think junk foods hocked by popular characters taste better, researchers find.

This study surely opens a new conversation about food company marketing practices.

Mood lifting. Trust me.

[TBWA\Chiat\Day’s spot for Pedigree]


IKEA uses augmented reality to launch PS furniture collection
To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.
Consumers are encouraged to download the application via posters in German stores and via Bluetooth channels. The Swedish furniture retailer tapped German mobile marketing company Clanmo GmbH for the promotion.
“The strategy was to provide mobile support for the IKEA PS market launch in Germany,” said Jill Urbanek, consultant at Clanmo, Munich, Germany. “The new design collection from IKEA was launched with the slogan ‘Never-ending Design Stories,’ so the unusual designs made IKEA look for unusual ways to promote it. (cont.)
photo taken february 2009


Via texturism (a.k.a. @mmcgovern)

IKEA uses augmented reality to launch PS furniture collection

To launch its PS collection, IKEA used an augmented-reality application that lets users see how furniture pieces would look in their homes.

Consumers are encouraged to download the application via posters in German stores and via Bluetooth channels. The Swedish furniture retailer tapped German mobile marketing company Clanmo GmbH for the promotion.

“The strategy was to provide mobile support for the IKEA PS market launch in Germany,” said Jill Urbanek, consultant at Clanmo, Munich, Germany. “The new design collection from IKEA was launched with the slogan ‘Never-ending Design Stories,’ so the unusual designs made IKEA look for unusual ways to promote it. (cont.)


photo taken february 2009

Via texturism (a.k.a. @mmcgovern)

'Tis the season for… cupcake cars? The Neiman Marcus 2009 Christmas Book now is available online. (h/t @martindave)

#Luxury market meets budget-conscious times: The catalog features NM’s expected high-end “fantasy” items and, compared with recent years’ offerings, a greater number of goods with lower-level price points.

Note: Free shipping (using checkout code NMOCT) is available through October 10 on select items. See http://www.neimanmarcus.com for details.

:-)