Posts tagged book review

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.
Via szymon:

Branded by Farhad Manjoo

I wonder if Rob Walker (whose insightful posts can be found at Murketing.tumblr.com, Unconsumption.tumblr.com, Murketing.com, @notrobwalker, and @significobs, among other places) is aware that this New York Times review of his book, “Buying In: The Secret Dialogue Between What We Buy and Who We Are,” is making the rounds on Tumblr.

Via szymon:

Branded by Farhad Manjoo

Social media 101: Corporations cultivating communities

I had the good fortune of getting my hands on an advance copy of Joel Postman’s (@jpostman) book SocialCorp: Social Media Goes Corporate. As someone who has worked most recently at a small company, I find Joel’s examples and case studies of larger companies’ SM strategies and initiatives helpful as models. If you’re in need of educating colleagues — or yourself — about the benefits of jumping on the SM bandwagon, you’ll benefit from reading SocialCorp. Employees of public and private companies of all sizes, in addition to staff and board members of non-profit organizations, will glean much useful information from the book.