Posts tagged YouTube

Opera House provides live streaming for mobile phones

Via emergentfutures:

USUALLY when patrons attend a performance at Sydney’s Opera House, they’re politely asked to switch off their mobile phones.

But this Sunday, when music lovers converge on the iconic Sydney venue for the 2011 YouTube Symphony Orchestra concert, audience members will be asked for the first time in the history of the Opera House to turn on their mobile phones and live stream the event worldwide.

Full Story: AustralianIT

today:


Unmasked: Meet the boy behind Darth VaderChild actor Max Page talks about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease. He then uses The Force to lower the TODAY studio shades. VIDEO

I love that he sort of looks like Mark Hamill, but has never seen “Star Wars” (too scary, he thinks).

If you like VW’s “The Force” spot, which has garnered an astounding 22.3 million views on YouTube since its posting last week, you’ll like this clip — released today and already exceeded 12,000 views — showing bloopers and deleted scenes from it. (hat tip to Scott Monty)

today:

Unmasked: Meet the boy behind Darth Vader
Child actor Max Page talks about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease. He then uses The Force to lower the TODAY studio shades. VIDEO

I love that he sort of looks like Mark Hamill, but has never seen “Star Wars” (too scary, he thinks).

If you like VW’s “The Force” spot, which has garnered an astounding 22.3 million views on YouTube since its posting last week, you’ll like this clip — released today and already exceeded 12,000 views — showing bloopers and deleted scenes from it. (hat tip to Scott Monty)

Watch [video]: One of @OldSpice guy’s many responses to tweets, Facebook and YouTube requests, etc., this one to librarian @wawoodworth, in defense of libraries and the importance of the written word.

Read [story]: From ReadWriteWeb: How the Old Spice Videos Are Being Made

The story within the story of the Old Spice video mill, churning out content since yesterday morning.

[hat tip to @thebrandbuilder]

tigs:

The Slide (via myvolkswagen)

FUN. It’s a theory. 

Related fun: VW’s 2009 piano staircase promo

RSA Animate’s The Secret Powers of Time video, which has been circulating online for the past week or so, describes various ways in which individuals’ time perspectives differ and impact our work, health, and well-being.

Note to self: Keep tabs on the London-based non-profit RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) think tank’s projects.

I wonder if Lady Gaga’s Alejandro video will have a long enough shelf life to have an influence on this year’s Halloween costume designs. (Gun bra, anyone?)

[Alejandro fashion credits, per stylist Nicola Formichetti]

Today’s diversion — three New York Philharmonic promotional videos — comes from Greg Sandow, classical music professional (critic, consultant, composer, specialist in the future of classical music), who says: 

I’m wild — really, truly, happily wild — about three videos he [Music Director Alan Gilbert] and the New York Philharmonic made, to publicize his performances (starting tonight) of Ligeti’s Le grand macabre. He hangs out with Death. They eat ice cream. They talk about the Rite of Spring (Death wearily puts up with a story he’s heard a thousand times). They play Guitar Hero. Death — shrouded in black, speaking some scabrous language I wouldn’t dare identify — is unforgettable. Alan is game, cheerful, and lots of fun as Death’s straight man.

If everyone in classical music put out material like this, the field might be reborn tomorrow. And the Philharmonic is selling lots of single tickets to Le grand macabre, so they’re clearly doing something right. What role the videos play in that would be fascinating to know … .

Marketing brilliance.

[Greg’s blog at ArtsJournal]

I’ve been watching this Pedigree UK adoption drive unfold over the past few weeks. Pedigree revealed “Charlie’s” story online via four sequential videos posted to YouTube. When views reached a particular number, the next video was unleashed. Video sharing was encouraged to boost views and awareness of both Pedigree’s campaign and the gravity of animal abandonment. 

Watch the four clips, and I think you will agree: every dog matters.

Now this is a memorable ad: Nike’s “Write the Future,” via @smashadv and @schwartzie14

Now *this* is a way through which to sell a 1967 swankienda in Austin.

Design notes: Space age / atomic design influences. Circular fire pit with built-in table. Rocks! (Lava rocks.)

(hat tip to @Room4SF)

Storytelling. Tugging at heartstrings.

And promoting coffee.

Well done, Tim Hortons.

March 8 update: Well, someone deleted the commercial from YouTube. Here’s a link to the spot on Tim Hortons’s Facebook page:

http://www.facebook.com/video/video.php?v=1191305952972