Posts tagged Super Bowl

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Oreo won the Super Bowl blackout. 

Agreed.
Also noteworthy: At the end of Oreo’s library-centered “Whisper Fight” commercial (anyone else turned off by the violence in it?!), viewers were driven to Instagram.
However, on Instagram: Oreo’s recreating Instagram fans’ photos into either cookie or cream renditions — in conjunction with fans tagging their Instagram photos with #cookiethis or #cremethis? That’s just weird. 
May I present, from Oreo’s Instagram gallery, exhibit A: Oreo’s photo of an Instagram user’s mouth … rendered by Oreo in “Oreo creme.” 
Um, weird, right?
I rest my case.

digg:

Oreo won the Super Bowl blackout. 

Agreed.

Also noteworthy: At the end of Oreo’s library-centered “Whisper Fight” commercial (anyone else turned off by the violence in it?!), viewers were driven to Instagram.

However, on Instagram: Oreo’s recreating Instagram fans’ photos into either cookie or cream renditions — in conjunction with fans tagging their Instagram photos with #cookiethis or #cremethis? That’s just weird. 

May I present, from Oreo’s Instagram gallery, exhibit A: Oreo’s photo of an Instagram user’s mouth … rendered by Oreo in “Oreo creme.” 

Um, weird, right?

I rest my case.

today:


Unmasked: Meet the boy behind Darth VaderChild actor Max Page talks about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease. He then uses The Force to lower the TODAY studio shades. VIDEO

I love that he sort of looks like Mark Hamill, but has never seen “Star Wars” (too scary, he thinks).

If you like VW’s “The Force” spot, which has garnered an astounding 22.3 million views on YouTube since its posting last week, you’ll like this clip — released today and already exceeded 12,000 views — showing bloopers and deleted scenes from it. (hat tip to Scott Monty)

today:

Unmasked: Meet the boy behind Darth Vader
Child actor Max Page talks about starring in the hit Super Bowl Volkswagen commercial and his battle with heart disease. He then uses The Force to lower the TODAY studio shades. VIDEO

I love that he sort of looks like Mark Hamill, but has never seen “Star Wars” (too scary, he thinks).

If you like VW’s “The Force” spot, which has garnered an astounding 22.3 million views on YouTube since its posting last week, you’ll like this clip — released today and already exceeded 12,000 views — showing bloopers and deleted scenes from it. (hat tip to Scott Monty)

Art museums betting on the Super Bowl!

Impressionism and the Super Bowl might seem like strange bedfellows, but they will be getting a little bro time together this year in the spirit of the game. Continuing an art tradition that began last year, the Carnegie Museum of Art in Pittsburgh and the Milwaukee Art Museum (the closest museum to Green Bay, Wisc., home of the Packers), have agreed to make a gridiron bet. If Green Bay wins, the Carnegie will send Pierre Renoir’s “Bathers with a Crab” from the 1890s to Milwaukee as a temporary loan. If the Steelers win, the Carnegie’s patrons will get a brief visit from a Gustave Caillebotte, another water-focused scene titled “Boating on the Yerres” from 1877. (via Wagering Art Loans on the Super Bowl — NYTimes.com)

Last year, after the Saints’ win over the Colts, the Indianapolis Museum of Art loaned a painting by J.M.W. Turner to the New Orleans Museum of Art.

Art museums betting on the Super Bowl!

Impressionism and the Super Bowl might seem like strange bedfellows, but they will be getting a little bro time together this year in the spirit of the game. Continuing an art tradition that began last year, the Carnegie Museum of Art in Pittsburgh and the Milwaukee Art Museum (the closest museum to Green Bay, Wisc., home of the Packers), have agreed to make a gridiron bet. If Green Bay wins, the Carnegie will send Pierre Renoir’s “Bathers with a Crab” from the 1890s to Milwaukee as a temporary loan. If the Steelers win, the Carnegie’s patrons will get a brief visit from a Gustave Caillebotte, another water-focused scene titled “Boating on the Yerres” from 1877. (via Wagering Art Loans on the Super Bowl — NYTimes.com)

Last year, after the Saints’ win over the Colts, the Indianapolis Museum of Art loaned a painting by J.M.W. Turner to the New Orleans Museum of Art.

Welcome to round 2 of @Pepsi's #PepsiRefresh grant program. Another round of ideas can be nominated (as of last night) at refresheverything.com for consideration for Pepsi’s February allocation of funds.

In addition, the public is invited to submit votes at Pepsi’s Refresh site for ideas nominated during last month’s round 1.

Today’s New York Times piece describes promotional aspects of and agency involvement with Pepsi’s campaign (and makes no mention of round 1 in January).

As I’ve cautioned, on Beth Kanter’s blog and Twitter (http://twitter.com/mollyblock/status/6989248844, http://twitter.com/mollyblock/status/6989140125), among other places, I remain wary of Chase’s and other companies’ cause-related campaigns in which grantmakers cede decision-making control to the public (and the public’s networks).

I understand and appreciate the idea of virality — participating and spreading word to our friends; however, something still doesn’t sit well with me regarding the crowdsourced contest concept: Should five-figure (and above) gifts be awarded to organizations that are deemed “winners” via popularity contests, rather than vetted/evaluated/selected by knowledgeable grantmaking staff on their organizational merits and capacity to implement proposed projects?