Shrek Is an Accomplice in Junk Food Marketing -- Portfolio.com

Food companies, already under attack for making kids fat, have accomplices in Shrek, Dora the Explorer and Scooby Doo, a new study finds.

Licensed cartoon celebrities not only appeal to children - the kids actually think junk foods hocked by popular characters taste better, researchers find.

This study surely opens a new conversation about food company marketing practices.

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