Via markcoatney: upwardstrategy: From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement. Man, Gladwell’s gonna hate this…. Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).

Via markcoatney:

upwardstrategy:

From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement.

Man, Gladwell’s gonna hate this….

Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).

madeinny

13 notes

Show

  1. dennisdemori reblogged this from courtenaybird
  2. mollyblock reblogged this from markcoatney and added:
    Via
  3. courtenaybird reblogged this from markcoatney
  4. rickywwalker reblogged this from markcoatney
  5. markcoatney reblogged this from madeinny and added:
    Man, Gladwell’s gonna hate this….
  6. madeinny posted this

Blog comments powered by Disqus