From New York Times piece “Ads That Let You Check In at Your Favorite Billboard” on Foursquare. Rethinking the Public Service Announcement.
Man, Gladwell’s gonna hate this….
Interesting campaign. It’s important to note that: a) it took place in San Francisco, where a high concentration of both foursquare users and public transit commuters exists; b) ad space was provided to Earthjustice at no cost (BART donation), helping to reduce campaign expenses and increase net revenue; and c) a darned cute animal was involved (visual appeal boost!).